Digital Marketing Engineering
Digital Marketing & Engineering
Edusyte Digital Marketing & Engineering combines strategy, technology, and automation to help businesses attract, convert, and retain customers across digital channels — with measurable outcomes.
What We Do (High-Level Capabilities)
Digital Marketing
Customer acquisition, engagement, and conversion across channels.
Marketing Engineering
Technology, data, automation, and performance optimisation behind the marketing.
Core Capabilities & Functions
Strategy & Planning
| Feature | Function |
|---|---|
| Digital Strategy Design | Define channel mix, messaging, and growth roadmap. |
| Customer Journey Mapping | Structure acquisition → conversion → retention flows. |
| Campaign Architecture | Design repeatable, measurable campaign frameworks. |
Traffic & Acquisition
| Feature | Function |
|---|---|
| Search Engine Optimisation (SEO) | Improve visibility through structured optimisation. |
| Paid Advertising (PPC) | Manage search, display, and social ad systems. |
| Social Media Marketing | Operate content and paid growth on social platforms. |
| Content Marketing | Develop content frameworks aligned to conversion goals. |
Conversion & Experience
| Feature | Function |
|---|---|
| Landing Page Engineering | Design high-conversion pages and funnels. |
| A/B Testing | Experiment and optimise user interactions. |
| UX Optimisation | Improve usability and conversion pathways. |
Marketing Automation
| Feature | Function |
|---|---|
| Email Marketing Systems | Build segmented, automated email workflows. |
| CRM Integration | Connect customer data across platforms. |
| Lead Scoring & Nurturing | Automate lead qualification and follow-ups. |
Analytics & Performance
| Feature | Function |
|---|---|
| Performance Tracking | Measure traffic, conversions, and ROI. |
| Attribution Modelling | Understand channel contribution. |
| Dashboard Reporting | Centralised reporting for decision-making. |
Engineering & Integrations
| Feature | Function |
|---|---|
| Tracking Infrastructure | Implement analytics and event tracking. |
| Platform Integrations | Connect marketing tools, stores, and CRMs. |
| API & Data Pipelines | Enable data flow between systems. |