Coupons are a powerful promotional tool used in e-commerce to offer discounts and incentives to customers. In the context of WooCommerce, coupons can be created and managed to provide discounts on products or orders within your online store. Here’s an overview of how coupons work in WooCommerce:

1. Creating Coupons:

   • In the WooCommerce dashboard, navigate to the “Coupons” section.
   • Click on “Add Coupon” to create a new coupon.
   • Specify the coupon details, such as the coupon code (the code customers will enter to apply the discount), the discount type (percentage, fixed amount, or free shipping), and the coupon amount or percentage.
   • Set any additional restrictions or rules for the coupon, such as minimum or maximum order amounts, product exclusions, or usage limits.
   • Save the coupon to activate it.

2. Applying Coupons:

   • During the checkout process, customers can enter the coupon code in the provided field.
   • Once applied, the discount associated with the coupon will be calculated and reflected in the order total.
   • Customers can see the discount amount and the updated total before completing the purchase.

3. Managing Coupons:

   • In the WooCommerce dashboard, you can view and manage all created coupons under the “Coupons” section.
   • You can edit existing coupons to modify their details, such as the discount amount or usage restrictions.
   • It’s also possible to disable or delete coupons if they are no longer needed.
   • WooCommerce provides reporting and analytics features to track the usage and effectiveness of your coupons.

Coupons are a versatile feature that can be used in various ways to drive sales and customer engagement. They can be offered as a percentage or fixed amount discount, applied to specific products or entire orders, and combined with other promotional strategies. By effectively utilizing coupons, you can attract and incentivize customers to make purchases on your e-commerce platform.