Overview

The exam is tailored for individuals who have completed the E-Commerce Fundamentals Exam (EESE 001) and aim to deepen their knowledge in digital marketing within the context of e-commerce. This includes professionals seeking advanced skills in online marketing, entrepreneurs venturing into e-commerce, and individuals aspiring to excel in digital business.

Audience Profile

Candidates demonstrate capabilities such as:

• Proficiency in digital marketing strategies and tools relevant to e-commerce.
• Understanding of e-commerce platforms and the ability to select the most suitable platform for specific business needs.
• Knowledge of user experience (UX) and interface design principles tailored for e-commerce websites.
• Competence in analytics and data-driven decision-making to optimize e-commerce performance and marketing campaigns.

Certification Path

Successful completion of the Digital Marketing and E-Commerce Exam is a prerequisite for advancing toward higher-level certifications within the Edusyte E-Commerce Specialist Certification track. It is the initial step, laying the groundwork for more specialized certifications.

Skills Measured

This exam evaluates your competence in various domains, including:

• Digital marketing strategies and tools.
• E-commerce platform understanding and selection.
• User experience and interface design principles.
• Analytics and data-driven decision-making in e-commerce.

How to Prepare

Self-Paced Training: Digital Marketing and E-Commerce

Community

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