Enterprise Digital Uplift and Systematic Technology Education

Course Content
Introduction to E-Commerce
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What is E-Commerce?
Key Components of an E-Commerce Website
Choosing the Right E-Commerce Platform
Setting Up an E-Commerce Website
Payment Gateways and Secure Transactions
E-Commerce Logistics and Order Fulfillment
E-Commerce Marketing Strategies
E-Commerce Customer Service and Support
E-Commerce Analytics and Performance Measurement
E-Commerce Trends and Future Outlook
Summary
WordPress Website Setup with Edusyte E-Retail
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Introduction to WordPress
Introduction to E-Retail
Creating an Account with Edusyte E-Retail 
The WordPress Dashboard
Accessing the Account Section
Domain Registration and Mapping to Edusyte E-Retail
Introduction to Plugins in Edusyte E-Retail
E-Commerce Case Study Introduction
Summary
Website Content and Design with Elementor
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Introduction to Module 3
Introduction to Elementor
Timeline and Planning for TechShop’s Online Store
Planning the Website Structure and Layout for TechShop’s Online Store
Creating Pages and Posts with Elementor for TechShop’s Online Store
Creating Info Pages with Elementor for TechShop’s Online Store
Incorporating Dynamic Content and Interactive Elements with 
Summary
WooCommerce Integration and Management
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Introduction to the Module 
Introducing WooCommerce
Activating and Configuring WooCommerce Settings
Creating Product Pages with Elementor
Managing Product Inventory and Categories
Setting up Payment Gateways and Shipping Options
Managing Orders and Customer Data
Analytics and Reports in WooCommerce
Module Summary
WePOS Integration and Operations
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Introduction to WePOS
Activating and Configuring WePOS Settings
Managing Products and Inventory with WePOS
Processing Sales with WePOS
Customer Management with WePOS
WePOS Reporting and Analytics
Zoho Mail and Zoho Forms Integration
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Introduction to Zoho Mail and Zoho Forms Integration
Introduction to Zoho Mail and Zoho Forms
Setting up Zoho Mail for TechShop
Activating and Integrating Zoho Mail using Zoho Mail Plugin for WordPress
Activating and Integrating Zoho Mail using Zoho Mail Plugin for WordPress (Detailed Steps)
Integrating Zoho Forms with WordPress
Marketing and SEO Optimization
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Introduction to Module
Understanding the Importance of Marketing and SEO for E-Commerce
Developing a Marketing Strategy for TechShop
Search Engine Optimization (SEO) for E-Commerce Websites
Content Marketing and Blogging for E-Commerce
Social Media Marketing for E-Commerce
Email Marketing and Customer Retention Strategies
Influencer Marketing and Affiliate Programs
Paid Advertising and Online Marketing Campaigns
Analyzing Marketing Performance and Making Data-Driven Decisions
Data Analytics and Reporting
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Introduction to Module
Google Analytics for E-commerce
Understanding Key E-commerce Metrics
Customer Segmentation and Analysis
Conversion Rate Optimization through Data Analysis
Using Data to Drive Personalization and Targeted Marketing
Reporting and Analytics Tools
Self-Paced E-Commerce Specialist Course with Edusyte E-Retail
About Lesson

Introduction to Module 3

Welcome to Module 3: Website Content and Design with Elementor, where we will explore the process of building TechShop’s online store. Throughout this module, we will use TechShop, a prominent retail store, as our case study to illustrate key points, demonstrate best practices, and guide you in making informed decisions for your own e-commerce ventures.


TechShop is an established and successful retail store with a wide range of products. However, they have recognized the need to expand their presence online and tap into the growing e-commerce market. By creating an online store, TechShop aims to reach a larger customer base, increase sales, and provide a convenient shopping experience for their customers.


In this module, we will take TechShop through the entire process of developing their online store, starting from the initial planning stages to the final design and optimization. We will cover various aspects, including website structure, content creation, visual design, integration with WooCommerce, and more.


Lesson 1 serves as an introduction to TechShop’s journey into the online realm. Although the store already exists physically, the online store development process is a new venture that requires careful planning and consideration. We will explore the timeline leading up to this stage and discuss the essential resources and information that TechShop already has at their disposal.


These resources include their business registration details, tax information, a dedicated business bank account, a domain name, and an online merchant account. Additionally, TechShop has prepared a comprehensive list of products, including their descriptions, prices, categories, subcategories, and accompanying images.


By leveraging these existing assets and knowledge, TechShop is ready to embark on the exciting journey of building their online store. Throughout this module, we will apply the principles of website content and design using Elementor, a powerful page builder, to create a visually appealing, user-friendly, and conversion-focused online store for TechShop.


So, let’s dive in and explore the process of bringing TechShop’s online store to life. Together, we will uncover strategies, techniques, and industry best practices that will empower you to create your own successful e-commerce website.


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