Enterprise Digital Uplift and Systematic Technology Education

Course Content
Introduction to E-Commerce
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What is E-Commerce?
Key Components of an E-Commerce Website
Choosing the Right E-Commerce Platform
Setting Up an E-Commerce Website
Payment Gateways and Secure Transactions
E-Commerce Logistics and Order Fulfillment
E-Commerce Marketing Strategies
E-Commerce Customer Service and Support
E-Commerce Analytics and Performance Measurement
E-Commerce Trends and Future Outlook
Summary
WordPress Website Setup with Edusyte E-Retail
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Introduction to WordPress
Introduction to E-Retail
Creating an Account with Edusyte E-Retail 
The WordPress Dashboard
Accessing the Account Section
Domain Registration and Mapping to Edusyte E-Retail
Introduction to Plugins in Edusyte E-Retail
E-Commerce Case Study Introduction
Summary
Website Content and Design with Elementor
0/8
Introduction to Module 3
Introduction to Elementor
Timeline and Planning for TechShop’s Online Store
Planning the Website Structure and Layout for TechShop’s Online Store
Creating Pages and Posts with Elementor for TechShop’s Online Store
Creating Info Pages with Elementor for TechShop’s Online Store
Incorporating Dynamic Content and Interactive Elements with 
Summary
WooCommerce Integration and Management
0/9
Introduction to the Module 
Introducing WooCommerce
Activating and Configuring WooCommerce Settings
Creating Product Pages with Elementor
Managing Product Inventory and Categories
Setting up Payment Gateways and Shipping Options
Managing Orders and Customer Data
Analytics and Reports in WooCommerce
Module Summary
WePOS Integration and Operations
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Introduction to WePOS
Activating and Configuring WePOS Settings
Managing Products and Inventory with WePOS
Processing Sales with WePOS
Customer Management with WePOS
WePOS Reporting and Analytics
Zoho Mail and Zoho Forms Integration
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Introduction to Zoho Mail and Zoho Forms Integration
Introduction to Zoho Mail and Zoho Forms
Setting up Zoho Mail for TechShop
Activating and Integrating Zoho Mail using Zoho Mail Plugin for WordPress
Activating and Integrating Zoho Mail using Zoho Mail Plugin for WordPress (Detailed Steps)
Integrating Zoho Forms with WordPress
Marketing and SEO Optimization
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Introduction to Module
Understanding the Importance of Marketing and SEO for E-Commerce
Developing a Marketing Strategy for TechShop
Search Engine Optimization (SEO) for E-Commerce Websites
Content Marketing and Blogging for E-Commerce
Social Media Marketing for E-Commerce
Email Marketing and Customer Retention Strategies
Influencer Marketing and Affiliate Programs
Paid Advertising and Online Marketing Campaigns
Analyzing Marketing Performance and Making Data-Driven Decisions
Data Analytics and Reporting
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Introduction to Module
Google Analytics for E-commerce
Understanding Key E-commerce Metrics
Customer Segmentation and Analysis
Conversion Rate Optimization through Data Analysis
Using Data to Drive Personalization and Targeted Marketing
Reporting and Analytics Tools
Self-Paced E-Commerce Specialist Course with Edusyte E-Retail
About Lesson

Introducing WooCommerce

In this lesson, we will explore WooCommerce, a powerful e-commerce platform, and how TechShop can benefit from its features and capabilities. WooCommerce is a popular plugin for WordPress that enables businesses to create and manage their online stores with ease. It provides a wide range of tools and functionalities to sell products or services online, manage inventory, process payments, and more.


Benefits of WooCommerce for TechShop:

  1. User-Friendly Interface: WooCommerce offers an intuitive and user-friendly interface, making it easy for TechShop to manage their online store without requiring extensive technical knowledge.

  2. Extensive Product Management: TechShop can easily add, edit, and organize their products within WooCommerce. They can specify product details such as price, description, images, variations, and inventory management.

  3. Flexible Payment Options: WooCommerce supports a variety of payment gateways, allowing TechShop to offer convenient payment methods to their customers. They can integrate popular gateways like PayPal, Stripe, or choose from other available options.

  4. Shipping and Tax Configuration: With WooCommerce, TechShop can set up shipping options based on their products’ weight, dimensions, and destination. They can also configure tax settings to comply with applicable tax laws.

  5. Customizability and Design: WooCommerce provides a range of themes and customization options to create visually appealing online stores that align with TechShop’s brand identity. Additionally, the integration with popular page builders like Elementor allows for easy customization of website layouts.

  6. Scalability and Extensions: As TechShop grows, WooCommerce offers scalability to handle increasing product catalogs, customer orders, and website traffic. They can also extend the functionality of their online store by integrating various WooCommerce extensions and add-ons.


Activating and Configuring WooCommerce Settings

Once WooCommerce is activated, TechShop can access and configure various settings to tailor their online store according to their specific requirements. This includes setting up general information, payment gateways, shipping options, and tax settings. By configuring these settings, TechShop ensures a seamless and customized shopping experience for their customers.

By leveraging the power of WooCommerce, TechShop can establish a robust online presence, showcase their products, and effectively manage their e-commerce operations. In the next lesson, we will delve deeper into the configuration of WooCommerce settings to optimize TechShop’s online store.

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