Enterprise Digital Uplift and Systematic Technology Education

B2C (Business-to-Consumer) (ESEC201) [Practical]

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About Course

This practical course provides hands-on experience in configuring and managing a B2C e-commerce platform using E-Retail Base. Participants will learn how to set up product catalogs, manage customer accounts, configure payment gateways, and optimize the user experience for B2C consumers. Labs will focus on practical exercises using E-Retail Base to implement B2C e-commerce features and functionalities.

What Will You Learn?

  • Learn how to configure a B2C e-commerce platform using E-Retail Base
  • Understand the essential features and functionalities of B2C commerce
  • Gain hands-on experience in setting up product catalogs and managing customer accounts
  • Configure payment gateways and shipping options for B2C transactions
  • Optimize the user experience to enhance customer satisfaction and drive sales

Course Content

Introduction to B2C E-Commerce Setup with E-Retail Base

Product Catalog Configuration

Customer Account Management

Payment Gateway Integration

Shipping and Fulfillment Setup

User Experience Optimization

Promotions and Discounts

Performance Monitoring and Maintenance

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