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About Course
This elective course focuses on understanding the dynamics of business-to-consumer (B2C) e-commerce models. Topics include consumer behavior, customer acquisition and retention strategies, user experience (UX) design, and personalized marketing techniques. Labs utilize E-Retail Pro to analyze consumer data and implement B2C e-commerce strategies effectively.
Course Content
B2C Management Overview
B2C E-Commerce Management Setup
Product Management
Product Orders
Processing Orders
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