Enterprise Digital Uplift and Systematic Technology Education

E-Commerce Analytics

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About Course

This self-paced course focuses on leveraging analytics to drive informed decision-making in e-commerce. Topics include web analytics, customer behavior analysis, conversion optimization, and performance metrics. Labs utilize E-Retail Pro to implement and analyze analytics tools and techniques for e-commerce websites and applications.

What Will You Learn?

  • Understand the importance of analytics in e-commerce
  • Learn how to set up and use web analytics tools
  • Gain insights into customer behavior and preferences
  • Optimize conversion rates and revenue through analytics
  • Measure and analyze key performance metrics for e-commerce

Course Content

Introduction to E-Commerce Analytics

Web Analytics for E-Commerce

Customer Behavior Analysis

Product and Sales Analysis

Marketing Analytics for E-Commerce

Conversion Rate Optimization (CRO) through Analytics

E-Commerce Analytics and Mobile Platforms

Social Media and Influencer Analytics

Predictive Analytics and Forecasting

Data Visualization and Reporting

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