About Course
This self-paced course focuses on leveraging analytics to drive informed decision-making in e-commerce. Topics include web analytics, customer behavior analysis, conversion optimization, and performance metrics. Labs utilize E-Retail Pro to implement and analyze analytics tools and techniques for e-commerce websites and applications.
Course Content
Introduction to E-Commerce Analytics
Web Analytics for E-Commerce
Customer Behavior Analysis
Product and Sales Analysis
Marketing Analytics for E-Commerce
Conversion Rate Optimization (CRO) through Analytics
E-Commerce Analytics and Mobile Platforms
Social Media and Influencer Analytics
Predictive Analytics and Forecasting
Data Visualization and Reporting
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