Enterprise Digital Uplift and Systematic Technology Education

Interactive Media and User Experience (UX)

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About Course

This self-paced course focuses on designing and optimizing interactive media and user experiences for e-commerce platforms. Topics include UX principles, user interface (UI) design, usability testing, and accessibility. Labs utilize Edusyte E-Retail Starter to create and evaluate engaging and user-friendly e-commerce websites and applications.

What Will You Learn?

  • Understand the principles of user experience and interface design
  • Learn how to create user-centered designs for e-commerce
  • Gain skills in usability testing and accessibility
  • Implement interactive media elements to enhance user engagement
  • Evaluate and improve e-commerce sites based on UX best practices

Course Content

Introduction to Interactive Media and UX in E-Commerce

User Research and Customer Personas

E-Commerce User Interface (UI) Design

Interaction Design for E-Commerce

Mobile-First UX Design for E-Commerce

Usability Testing and User Feedback

Accessibility and Inclusive Design in E-Commerce

Gamification and Engagement Strategies

Personalization and Customization in UX Design

A/B Testing and Data-Driven UX Optimization

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