Studying Various E-Commerce Business Models

Introduction

Welcome to Lesson 1 of the E-Commerce Business Models module. In this lesson, we will explore the diverse e-commerce business models that have emerged in the digital marketplace. Understanding these models is essential for businesses to determine the most suitable approach for their products or services.

B2C (Business-to-Consumer) Model

The B2C model involves businesses selling products or services directly to individual consumers. In this model, the e-commerce platform serves as the interface between the business and the end-user. Popular examples of B2C e-commerce include online retail stores like Amazon and clothing brands selling directly to customers.

B2B (Business-to-Business) Model

In the B2B model, businesses engage in transactions with other businesses. This model often involves bulk orders and wholesale pricing. E-commerce platforms for B2B transactions focus on providing a seamless experience for businesses to source products, materials, or services from suppliers or distributors.

C2C (Consumer-to-Consumer) Model

The C2C model enables consumers to sell products or services directly to other consumers through online platforms. These platforms act as intermediaries, facilitating transactions between individual sellers and buyers. Websites like eBay and Craigslist are examples of C2C e-commerce platforms.

C2B (Consumer-to-Business) Model

In the C2B model, individual consumers offer products or services to businesses. This model is common in scenarios where consumers provide freelance services or sell creative work to businesses. Crowdsourcing platforms and freelancing websites operate based on the C2B model.