Enterprise Digital Uplift and Systematic Technology Education

 

Course Content
Introduction to E-Commerce
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Understanding the Concept of E-Commerce and its Evolution
Exploring the Advantages and Challenges of Conducting Business Online
Analyzing the Impact of E-Commerce on the Global Economy
Summary
E-Commerce Business Models
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Studying Various E-Commerce Business Models
Identifying the Differences Between Traditional Retail and E-Commerce Models
Examining Successful E-Commerce Case Studies Across Different Industries
Summary
E-Commerce Technologies and Platforms
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Understanding the Essential Technologies and Tools Used in E-Commerce
Exploring Popular E-Commerce Platforms and Their Features
Evaluating the Factors to Consider When Choosing an E-Commerce Platform
Summary
Building an E-Commerce Website
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Website Structure and Navigation – Crafting the User’s Journey
Product Listings and Categories – Crafting an E-commerce Shopping Experience
Shopping Carts and Checkout Process – Crafting Seamless Transactions
Module 4 Summary: Building an E-Commerce Website
User Experience (UX) in E-Commerce
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Design Principles for E-Commerce Websites
Optimizing the Customer Journey for E-Commerce Success
Mobile Responsiveness and Accessibility in E-Commerce
Module 5 Summary
E-Commerce Payment Systems
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Payment Gateways and Processors
Security Measures for Online Payments
Handling Payment Disputes and Chargebacks
Module 6 Summary
E-Commerce Marketing Basics
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Introduction to Digital Marketing
SEO and Content Marketing for E-Commerce
Email Marketing and Social Media Promotion
Summary: E-Commerce Marketing Basics
Legal and Ethical Considerations
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E-Commerce Regulations and Compliance
Protecting Customer Data and Privacy
Intellectual Property and Copyright Issues
Summary
Module 8: Course Recap and Final Assessment
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Course Recap
Assessment Introduction
Preparing for the Final Assessment
Taking the Final Assessment
E-Commerce Fundamentals (ESEC101)

Exploring Popular E-Commerce Platforms and Their Features

Introduction

In Lesson 2, we will explore some of the most popular e-commerce platforms available to businesses. These platforms offer a range of features and functionalities to streamline e-commerce operations and create a compelling online shopping experience for customers.

 

Shopify

Shopify is a widely used and user-friendly e-commerce platform. We will examine its customizable website templates, seamless payment integration, and built-in marketing tools that help businesses launch and manage their online stores efficiently.

 

WooCommerce (WordPress Plugin)

WooCommerce is a powerful e-commerce plugin for WordPress websites. We will explore how WooCommerce allows businesses to transform their existing WordPress sites into fully functional online stores, offering flexibility and scalability.

 

Magento

Magento is a robust and feature-rich e-commerce platform suitable for large enterprises. We will discuss its extensive customization options, advanced SEO capabilities, and support for multi-store setups.

 

BigCommerce

BigCommerce is known for its scalability and omnichannel capabilities. We will explore how businesses can use BigCommerce to sell across various online channels, such as social media and online marketplaces.

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