Enterprise Digital Uplift and Systematic Technology Education

Digital Marketing Fundamentals

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About Course

This course serves as an introduction to digital marketing and aims to equip learners with a comprehensive understanding of the fundamentals, strategies, and tools essential for navigating the dynamic landscape of digital marketing. This course also prepares learners for the E-Commerce Essentials, which is a prerequisite for the Edusyte E-commerce Specialist Exam.

What Will You Learn?

  • Understand the definition and significance of digital marketing.
  • Trace the historical evolution of digital marketing.
  • Identify key milestones and developments in the field.
  • Recognize the role of technological advancements in driving innovation in digital marketing.
  • Compare and contrast digital marketing with traditional marketing methods.
  • Explore various online marketing channels.
  • Analyse emerging trends and best practices in digital marketing.
  • Develop digital marketing strategies.
  • Analyse digital marketing performance

Course Content

Understanding Digital Marketing Fundamentals

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