E-Commerce Analytics

What Will You Learn?

• Understand the role and significance of data analytics in the e-commerce industry.
• Identify relevant data sources and key performance indicators (KPIs) for measuring e-commerce performance
• Utilize web analytics tools to track and analyze user behavior, traffic sources, and conversion funnels on e-commerce websites.
• Apply customer behavior analysis techniques to identify customer segments, user journeys, and customer lifetime value.
• Evaluate product and sales performance to optimize product offerings and marketing strategies.
• Measure the effectiveness of digital marketing campaigns and make data-driven decisions for marketing optimization.
• Implement conversion rate optimization (CRO) strategies based on data insights to improve conversion rates.