The ESE102 exam is a proctored assessment designed to evaluate the knowledge and understanding gained from the Digital Marketing and E-Commerce (ESEC102) course. This exam tests your grasp of core digital marketing concepts, strategies, and tools essential for driving e-commerce success. It contributes to your certification as an E-Commerce Specialist and serves as a comprehensive evaluation of your conceptual knowledge in the field.

Audience:

• Students who have completed the Digital Marketing and E-Commerce (ESEC102) course
• Professionals seeking to validate their understanding of digital marketing concepts

Contribution Towards Certification:

• This exam serves as a key component of the E-Commerce Specialist certification.

Skills Measured:

• Understanding fundamental concepts of digital marketing
• Knowledge of SEO and SEM strategies and their application
• Proficiency in social media marketing and content creation
• Ability to design and manage email marketing campaigns
• Skills in interpreting and utilizing digital marketing analytics

Preparation Guidelines:

• Review all course materials and lessons thoroughly
• Ensure familiarity with digital marketing concepts covered in the course
• Engage with any practical exercises or examples provided
• Study the application of SEO and SEM strategies and their impact
• Explore social media and content marketing techniques
• Understand email marketing fundamentals and best practices
• Practice interpreting data and making data-driven decisions