Enterprise Digital Uplift and Systematic Technology Education

 

Course Content
Introduction to Digital Marketing and E-Commerce
0/5
Digital Marketing Fundamentals
The Role of Digital Marketing in E-Commerce
E-Commerce Landscape and Trends
Summary
Quiz
Search Engine Optimization (SEO) for E-Commerce
0/4
Importance of SEO for E-Commerce
Keyword Research and On-Page Optimization Techniques
Keyword Research and On-Page Optimization
Summary: Optimizing E-Commerce Websites for Search Engine Visibility
Social Media Marketing for E-Commerce
0/4
Leveraging Social Media Platforms for E-Commerce
Content Creation and Strategy for Social Media
Social Media Advertising and Campaign Management
Summary: Using Social Media to Enhance Brand Visibility and Engagement
Email Marketing and E-Commerce
0/4
Crafting Effective E-Commerce Email Campaigns
Building and Segmenting E-Commerce Email Lists
Automation and Personalization in Email Marketing
Summary: Engaging and Converting Customers Through Targeted Email Campaigns
Pay-Per-Click (PPC) Advertising for E-Commerce
0/4
Introduction to PPC Advertising
Google Ads and E-Commerce Campaign Setup
Analytics and Optimization for PPC Success
Summary: Driving E-Commerce Growth Through Pay-Per-Click Advertising
Affiliate Marketing and Influencer Partnerships
0/4
Understanding Affiliate Marketing in E-Commerce
Building Effective Affiliate Marketing Programs
Leveraging Influencer Partnerships for E-Commerce
Summary: Collaborative Strategies to Expand E-Commerce Reach and Sales
Strategies for Customer Retention and Loyalty
0/4
Customer Journey Mapping and Experience Design
Implementing Loyalty Programs and Customer Rewards
Customer Feedback and Continuous Improvement
Summary: Fostering Loyalty and Retaining Customers for Long-Term Success
Capstone Project: Applying Digital Marketing to E-Commerce
0/2
Project Introduction and Guidelines
Applying Digital Marketing Strategies to an E-Commerce Store
Digital Marketing and E-Commerce

Quiz

  1. What are some common digital marketing channels used in e-commerce?
  2. How has digital transformation impacted the retail industry?
  3. Name three key performance indicators (KPIs) used to measure digital marketing success in e-commerce.
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