Digital Marketing Fundamentals - Enterprise Digital Uplift and Systematic Technology Education

About Course

This course serves as an introduction to digital marketing and aims to equip learners with a comprehensive understanding of the fundamentals, strategies, and tools essential for navigating the dynamic landscape of digital marketing. Additionally, this course prepares learners for the E-Commerce Essentials, which is a prerequisite for the Edusyte E-commerce Specialist Exam.

Understand the core concepts and terminology of digital marketing.
Be equipped to create an effective online presence for yourself or your business.
Know how to develop and implement various digital marketing strategies.
Have the skills to measure and analyze the success of your digital marketing efforts.
Stay up-to-date with the latest trends and technologies in the field.

Course Content

Understanding Digital Marketing

Building a Solid Online Presence

Harnessing the Power of Social Media

Pay-Per-Click (PPC) Advertising

Email Marketing and Automation

Content Marketing and Blogging

Search Engine Optimization (SEO) Strategies

Analytics and Data-Driven Marketing

Mobile Marketing and App Promotion

E-Commerce and Online Retailing

Creating a Digital Marketing Strategy

Future Trends in Digital Marketing

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