About Course
This self-paced course explores the strategies and tools used in digital marketing to drive e-commerce success. Topics include SEO, SEM, social media marketing, content marketing, email marketing, and analytics. Practical labs involve using E-Retail Base to implement and analyze digital marketing campaigns.
Course Content
Introduction to Digital Marketing and E-Commerce
Search Engine Optimization (SEO) for E-Commerce
Search Engine Marketing (SEM)
Social Media Marketing
Content Marketing
Email Marketing
Digital Marketing Analytics
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