Enterprise Digital Uplift and Systematic Technology Education

 

Course Content
Introduction to E-Commerce
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Understanding the Concept of E-Commerce and its Evolution
Exploring the Advantages and Challenges of Conducting Business Online
Analyzing the Impact of E-Commerce on the Global Economy
Summary
E-Commerce Business Models
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Studying Various E-Commerce Business Models
Identifying the Differences Between Traditional Retail and E-Commerce Models
Examining Successful E-Commerce Case Studies Across Different Industries
Summary
E-Commerce Technologies and Platforms
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Understanding the Essential Technologies and Tools Used in E-Commerce
Exploring Popular E-Commerce Platforms and Their Features
Evaluating the Factors to Consider When Choosing an E-Commerce Platform
Summary
Building an E-Commerce Website
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Website Structure and Navigation – Crafting the User’s Journey
Product Listings and Categories – Crafting an E-commerce Shopping Experience
Shopping Carts and Checkout Process – Crafting Seamless Transactions
Module 4 Summary: Building an E-Commerce Website
User Experience (UX) in E-Commerce
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Design Principles for E-Commerce Websites
Optimizing the Customer Journey for E-Commerce Success
Mobile Responsiveness and Accessibility in E-Commerce
Module 5 Summary
E-Commerce Payment Systems
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Payment Gateways and Processors
Security Measures for Online Payments
Handling Payment Disputes and Chargebacks
Module 6 Summary
E-Commerce Marketing Basics
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Introduction to Digital Marketing
SEO and Content Marketing for E-Commerce
Email Marketing and Social Media Promotion
Summary: E-Commerce Marketing Basics
Legal and Ethical Considerations
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E-Commerce Regulations and Compliance
Protecting Customer Data and Privacy
Intellectual Property and Copyright Issues
Summary
Module 8: Course Recap and Final Assessment
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Course Recap
Assessment Introduction
Preparing for the Final Assessment
Taking the Final Assessment
E-Commerce Fundamentals (ESEC101)

Summary

In this module, we explored the essential technologies and tools used in e-commerce, including secure payment gateways, inventory management systems, and CRM tools. We also explored popular e-commerce platforms such as Shopify, WooCommerce, Magento, and BigCommerce, along with their key features. Additionally, we discussed the factors businesses should consider when choosing an e-commerce platform to ensure optimal performance and growth.

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