Enterprise Digital Uplift and Systematic Technology Education

 

Course Content
Introduction to E-Commerce
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Understanding the Concept of E-Commerce and its Evolution
Exploring the Advantages and Challenges of Conducting Business Online
Analyzing the Impact of E-Commerce on the Global Economy
Summary
E-Commerce Business Models
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Studying Various E-Commerce Business Models
Identifying the Differences Between Traditional Retail and E-Commerce Models
Examining Successful E-Commerce Case Studies Across Different Industries
Summary
E-Commerce Technologies and Platforms
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Understanding the Essential Technologies and Tools Used in E-Commerce
Exploring Popular E-Commerce Platforms and Their Features
Evaluating the Factors to Consider When Choosing an E-Commerce Platform
Summary
Building an E-Commerce Website
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Website Structure and Navigation – Crafting the User’s Journey
Product Listings and Categories – Crafting an E-commerce Shopping Experience
Shopping Carts and Checkout Process – Crafting Seamless Transactions
Module 4 Summary: Building an E-Commerce Website
User Experience (UX) in E-Commerce
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Design Principles for E-Commerce Websites
Optimizing the Customer Journey for E-Commerce Success
Mobile Responsiveness and Accessibility in E-Commerce
Module 5 Summary
E-Commerce Payment Systems
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Payment Gateways and Processors
Security Measures for Online Payments
Handling Payment Disputes and Chargebacks
Module 6 Summary
E-Commerce Marketing Basics
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Introduction to Digital Marketing
SEO and Content Marketing for E-Commerce
Email Marketing and Social Media Promotion
Summary: E-Commerce Marketing Basics
Legal and Ethical Considerations
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E-Commerce Regulations and Compliance
Protecting Customer Data and Privacy
Intellectual Property and Copyright Issues
Summary
Module 8: Course Recap and Final Assessment
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Course Recap
Assessment Introduction
Preparing for the Final Assessment
Taking the Final Assessment
E-Commerce Fundamentals (ESEC101)

Evaluating the Factors to Consider When Choosing an E-Commerce Platform

Introduction

In Lesson 3, we will examine the essential factors businesses should consider when selecting an e-commerce platform. Choosing the right platform is crucial for long-term success and growth in the competitive e-commerce landscape.

 

Scalability and Performance

We will discuss the importance of choosing a platform that can accommodate business growth and handle increased website traffic without compromising performance. Scalability is vital as businesses expand their product offerings and customer base.

 

Ease of Use and Customization

An e-commerce platform should be user-friendly and offer customization options to align with a business’s branding and unique requirements. We will explore how easy it is to set up and manage the platform without extensive technical knowledge.

 

Payment and Security

Payment security is a top priority in e-commerce. We will discuss how to choose a platform that integrates secure payment gateways and ensures compliance with data protection standards to protect customer information.

 

SEO and Marketing Features

A strong online presence is crucial for attracting customers. We will examine the SEO and marketing features offered by different platforms to improve search engine rankings and promote products effectively.

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