Enterprise Digital Uplift and Systematic Technology Education

Business to Consumer E-Commerce

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About Course

This elective course focuses on understanding the dynamics of business-to-consumer (B2C) e-commerce models. Topics include consumer behavior, customer acquisition and retention strategies, user experience (UX) design, and personalized marketing techniques. Labs utilize E-Retail Pro to analyze consumer data and implement B2C e-commerce strategies effectively.

What Will You Learn?

  • Understand the unique characteristics of B2C e-commerce models
  • Learn strategies for acquiring and retaining B2C customers
  • Gain insights into consumer behavior and preferences in online shopping
  • Develop skills in UX design and personalized marketing for B2C e-commerce
  • Apply data analytics techniques to optimize B2C e-commerce performance

Course Content

B2C Management Overview

B2C E-Commerce Management Setup

Product Management

Product Orders

Processing Orders

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